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Click an image or link below to see samples of Jim's print, radio and Internet work.
 

Print

 


Community State Bank is the place where people can go to think big yet bank small. This print ad was part of a unified print/radio advertising campaign.

Stevens Worldwide Van Lines is a century-old commercial and residential mover with its home office in Saginaw, Michigan. Known for its commercial moving expertise, this brochure markets Stevens’ abilities as a residential mover. The brochure presents Stevens as an experienced, yet family-friendly mover. Stevens uses the same care and attention to detail whether they are moving a corporate home office or the home and family of a new employee. That’s why at Stevens they say, "Wherever you're going, you're going home"

Stevens continues to grow market share and although still family-owned and operated, the company competes with the largest and most experienced movers in the world.

 

The Saginaw Community Foundation needed a name and a marketing vehicle to introduce a new fund that is predicated on the reality that philanthropists are made and not born. I named it ‘The New Philanthropists Fund.’ The fund grows over the child’s lifetime and although the value and annual income may become substantial, the child has to give the earnings of the fund away to the charity or social purpose he or she chooses. I tell the story of philanthropy through the voices of young children who will grow up to do great things through this fund and philanthropic program.

The body copy of the brochure is a poem entitled, “I’m Just a Kid,” and it asks the haunting question, if you had been given this opportunity, “What would you have done? What would you have done?”

 

"Michigan Works!" is an adult education and training service in Michigan’s thumb area. ‘Michigan Works!’ helps unemployed and underemployed young adults find training and career counseling. The idea is that our young adults are a tremendous resource for Michigan business. The new Service Centers, such as the one in Huron County, have helped to put many young people on the road to rewarding careers in manufacturing and technology right in Michigan.

 

Lawrence Technological University is a four-year liberal arts and technological institution with branches all over Michigan. This brochure is part of a capital campaign aimed at Lawrence Tech alumni. The generosity of LTU graduates is evidenced by the substantial growth that LTU has experienced in the last few years.  

 

PC Flowers.com

Although PCFlowers.com was an online flower and gift vendor, occasionally its products did appear in print catalogs.

 

 

A Study in Passenger Preference: Conventional wisdom tells us that passengers prefer to fly in comfort on smaller airplanes that take them where they want to go. This brochure publishes the research that proves it.
Radio

"Community State Bank is the little bank with a big heart."

Requires Microsoft Media Player or Real Player

 

Community State Bank
“Woody” uses humor to market used car loans offered by Community State Bank.
 

Spot 2

Community State Bank
“Skywriter” employs an unusual marriage proposal to advertise the 9.9% APR VISA card that CSB offers.

Spot 3

Community State Bank
“Janie’s Going To College” shows the relief that a VISA card can bring to an anxious Dad.
Spot 4
Community State Bank
“I Like the Sound Of That!” advertises home improvement loans through the thoughts of a proud new father. 

Spot 5

Community State Bank
“Whatcha Doin’, Grandpa?” uses a conversation between an inquisitive 10-year-old and her Grandfather to advertise the bank’s 60th Anniversary. 
Television

Television Commercial Script

This script for a 30 second spot introduces 1-800 Stamps by Mail.

Internet
 

Interactive Short Story

 A Flowery Fable
This whimsical interactive story uses the traditional Victorian meaning of certain flowers to deliver a marketing message. Simply place your cursor over each flower name and the Victorian meaning of the flower will appear.   That way, you will be able to understand the secret of this romantic little tale.
Rollover Ads

Internet Rollover Ads

The two rollover image ads are for Forbes Financial Services and Stevens Worldwide Moving and Storage. Just move your mouse over the ads to view the message and then click the ads to go to the home sites of these companies.

Poetry

 

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